Introduction
On June 14, 2024, the second-year MBA students of Alvas Institute of Engineering and Technology, Moodbidri, conducted this week’s forum activity. The marketing forum students led the activity. There were 3 rounds, first round is Advertisement Analysis (6 members), led by Pruthviraj and Dhanush,second round is General Quiz (2 members), led by Suvith and Shodhan and last round is Personal selling (2 members) led by Suman and Shreya. Each activity was conducted simultaneously in different rooms.
Activities conducted
- Advertisement Analysis:
Each group was provided with an advertisement link in the word file. They were required to analyse the advertisement, prepare a PowerPoint presentation, and present it. The time limit for this was 6 minutes plus 1 minute for questions. The judges for this event were our HOD, Mrs. Priya Sequiera, and Mr. Justin.
1General Quiz:
The second round was a general quiz. Each team had two members participate in this round. The quiz covered topics related to product names, brand names Enacting the company names.
3.Personal Selling
The third round was personal selling. Each team was given a product on the spot and had to convince the judge to buy it. The time limit for this was 7 minutes. Dr. Guruprasaad was the judge for this activity.
Conclusion
In conclusion, the marketing activity was a great success. The students were engaged and enthusiastic, and they learned a lot about marketing and advertising. The judges were impressed with the students’ work, and they provided valuable feedback. Overall, the activity was a positive experience for everyone involved.
1st Place: Synergy Squad
2nd Place: Achievers
3rd Place: Mission Masters
Master Minds
Power Seekers
