Resource person: Mr. Yathish Baikampady:
CEO, Panambur Beach Tourism Development Project
Topic: Marketing and Sales Management beyond 2020
Date: 28.01.2021
As a part of the orientation programme for the first year MBA students, a talk was organized by the PG Department of Business Management on the topic Changing Trends in Marketing and Sales Management beyond 2020. Mr Yathish Baikampady, the resource person said, “Marketing is creating something out of nothing. After Covid 19, the whole marketing and sales function has undergone a sea change. While old businesses have been badly hit, new forms of businesses are thriving. Hotels and Theatres will have restrategize to come back to normalcy. It was an interactive session where he posed many a questions to students on renowned personalities, memorable ads and the power of branding. He narrated the story of Amitabh Bachchan, who lost all his wealth and his bungalow in ABC Company who like the bird Phoenix rose from the ashes. However, Mr Mascarenhas introduced him to Kaun Banega Crorepathi recognizing his unique ability to anchor the event. Amitabh with his extraordinary acting talent is a brand to reckon with. Mr Yathish also shared his experience in the banking field and how he moved on to become a successful marketeer. He encouraged students to start engaging in consultancy to small businesses to make them profitable. He shared his experience in launching merger soft drinks and how the branding helped in competing with multinational soft drinks in Dakshina Kannada. His advice to student was to connect with people and connect with businesses around to gain experience in marketing, finance and human resources before entering the job market.
