Report on Capacity Development Activity

PG DEPARTMENT OF BUSINESS ADMINISTRATION

Date: 02-06-2025

Event: Capacity Development Activity

Organized by: I year, C Section

Objectives of the event :

 

1. To help students learn how to make informed decisions under constraints like budget, competition and market conditions.
2. To teach students how to apply SWOT analysis to a real or stimulated business scenario.
3. To understand how overbidding or underbidding can impact business profitability.
4. To make students comfortable with persuasive communication and business storytelling.

 

As a part of capacity development activity class, the students from I year C section of PG Department of Business Administration had conducted various events. The objective behind this initiative was to blend learning with creativity, teamwork, allowing everyone to step outside the usual academic routine and experience something refreshing yet intellectually stimulating. The event comprised multiple rounds, each carefully curated to test and nurture a different set of skills – from communication and decision making to persuasion. It offered a platform for participants to collaborate, express themselves, and most importantly, enjoy the thrill of challenges in a spirited and supportive environment. By integrating surprise elements and unique tasks, the organizing team aimed to spark spontaneity, create memorable moments, and foster stronger connections among peers.

 

The event consisted of three rounds:

Round 01: Cash Clash

In this, each team participated in 2 rounds. In Round 1, one member came forward to guess a given company name, with the team placing a bid (from their total of 1000 points) based on that person’s ability. In 2^nd round, the same process was followed for guessing a management term, and we have given 2 minutes time for this activity. Teams had to strategize their bids wisely based on the confidence in their teammate’s knowledge.

Round 02: Classroom Market Day

In this round each team was given a product like chocolate or biscuit. One member from each team had to sell the product to other teams at a mark-up price(e.g., buying at Rs. 5 and selling Rs.7 with a profit margin.) This activity tested the participant’s selling skills and ability to convince others. It showcased how well they could market and negotiate to earn profits. Team had to complete it with a given time limit.

Round 03: Inside The Brand

In this round each team was given with a failed product (e.g., fair & Lovely, BSNL) and had to relaunch it creatively. They were required to explain why the product is worth reintroducing and present a clear SWOT analysis. This round tested their strategic thinking and marketing insight.

Outcomes of the event:

1. Students learn how real businesses work – how they sell, plan and take decisions.
2. Students learn to think wisely before spending money or choosing a product.
3. Students get a chance to create fun and smart marketing ideas to sell products.
4. Students become more confident while talking and presenting their ideas in front of others.
5. Students practice how to plan quickly and use their time and resource smartly.

A total of 52 students benefitted by this activity