Objectives:
- Sharpen participant’s analytical thinking and decision-making skills for tackling intricate business challenges.
- Foster teamwork and collaboration to achieve common objectives.
- Strengthen critical problem-solving capabilities through hands on case studies and thought- provoking puzzles.
- Bridge theory and practice by applying business concepts to real-world scenarios.
- Promote creativity and innovation in developing business solutions.
Event 1: SPOTLIGHT ACT Time: 10:30-11:00
Venue: MBA Classroom 001
Advertisement Making was to create a certain positive impression towards a common product that was give to the respective teams one product for each team and also along with that it
showcases the creativity and talent of the Teams and also the time that was allotted to the teams were very limited which also showcases their critical thinking capacity as well which is over all this activity is a Engaging ones were the mind and body both are put in to work along with the innovativeness of the teams
Event 2: Viral Vibe Time: 11:00-11:30
Venue: MBA Classroom 003
Viral vibe is a marketing strategy that uses viral, humorous, or relatable images, videos, or text to engage audiences and promote brands, products, or ideas. By leveraging internet culture and social media trends, businesses and influencers can boost visibility, enhance engagement, and encourage organic sharing. Successful meme marketing relies on creativity, timing, and audience understanding. It works best when the content feels authentic rather than overly promotional. Platforms like Instagram, Twitter, and TikTok are prime spaces for meme promotion, making it an effective tool for digital marketing and brand awareness. quiz activity was conducted by marketing students on 10-01-2025. This event was an engaging event where participants where divided into two group of two each. Two people participated in quiz round and other two in mind it. In business quiz there was 5 rounds which consisted of identifying logos, tagline, personality,
Event 3: unlogic battle Time: 11:30-12:00
Venue: MBA Room No 001
Unlogic battle is a structured discussion where participants present arguments for and against a specific topic. It typically involves two opposing sides, a moderator, and a set of rules governing speaking time and rebuttals. Debates encourage critical thinking, public speaking skills, and logical reasoning. They can be held in academic, political, or professional settings, with judges or audiences determining the winner based on argument strength, evidence, and delivery.
Event 4: Venture Vision Time: 12:00-12:40
Venue: MBA Room No 003
Venture Vision is an innovative competition where participants develop unique business ideas based on given products. Teams must brainstorm, create a new concept, and establish a
company around their product, including branding, strategy, and market potential. The event fosters creativity, entrepreneurship, and problem-solving skills. Participants pitch their ideas to judges or investors, who evaluate them based on feasibility, innovation, and business potential.
OUTCOMES:
- Enhanced critical thinking and problem-solving skills.
- Improved teamwork and collaboration.
- Developed stress management and decision-making under pressure.
- Applied business concepts to real-world scenarios.
- Fostered creativity and innovation, especially in mergers and acquisitions.
Total 120 students participated in this activity
